Preloader

Celebrating 10 Years of Atlas Tea Brokers! Thank you for being part of our journey.

Auction Representaion

More Information

Reach out for expert support and personalized solutions.

With deep expertise in sourcing, valuation, and market intelligence, we ensure each tea is strategically positioned for optimal visibility and competitive bidding at the Mombasa Tea Auction. Our team guides producers through every stage, from lot registration and reserve pricing to sample circulation and buyer engagement, maximizing value and market reach.

Why Our Auction Representation Stands Out

1. Strategic Market Positioning

We don’t just list teas, we position them. Based on quality, seasonality, and buyer preferences, we determine the best grades, reserve prices, and sale timing to ensure your teas attract maximum attention and premium bids.

2. Accurate Valuation & Tasting

Every lot undergoes a professional quality assessment by our trained tasters. We provide detailed reports that help buyers understand the unique characteristics of each tea, building trust and driving demand during the auction.

3. Extensive Buyer Networks

With years of experience in the tea trade, we maintain strong relationships with over 200 registered buyers. Our ability to connect the right tea with the right buyer, before the sale even begins, is a key driver of auction performance.

4. Transparent Communication & Reporting

From the moment your tea enters the auction pipeline to the final bid, we maintain clear, consistent communication. You receive regular updates on valuations, sample distribution, market trends, and auction outcomes.

Key Features of Our Auction Service

Our auction representation offers end-to-end support—from factory gate to final bid—ensuring every step is professionally managed. We coordinate timely sample distribution to buyers, advise on strategic reserve pricing, and provide weekly market insights to help producers make informed decisions. After each sale, we deliver detailed feedback and performance analysis to support continuous improvement and stronger market positioning.

Fast & Easy Process

Our fast and easy process ensures quick policy setup

24/7 Supports

Get round-the-clock support for all your auction services

We offer end-to-end auction representation for tea producers, including quality assessment, sample coordination, market positioning, and sale execution. Our team ensures each tea is professionally valued, strategically listed, and matched with the right buyers to maximize returns.

support

FAQS

Frequently asked questions

We register and represent tea consignments at the Mombasa Tea Auction, ensuring proper grading, positioning, and visibility to maximize returns. We also manage sample flow and buyer engagement pre-auction.

Yes. We connect producers directly with vetted international buyers, structure the terms of sale, and ensure compliance. This model allows for flexible volume agreements and tailored pricing structures.

Prices are influenced by quality, demand, competition, seasonal shifts, and buyer interest. We guide producers on reserve prices using our deep understanding of trends and buyer preferences.

We assist new producers with documentation, registration, valuation training, auction onboarding, and strategic advice on how to introduce their teas to both auction and private buyers.

Absolutely. Every tea we list has gone through tasting, valuation, and sample sharing. Our reputation is built on transparency, quality assurance, and responsible trade representation.