Demystifying the Mombasa Auction: A Comprehensive Guide for New Partners
Introduction The Mombasa Tea Auction is not merely a…
Celebrating 100 Years of Atlas Tea Brokers! Thank you for being part of our journey.
As the biggest licensed brokerage firm in Mombasa, we unlock the global market for Africa’s premier tea producers. We build networks founded on transparency, trust, and mutual success for our suppliers and customers
We offer a full suite of services designed to connect East Africa’s finest tea producers with discerning global buyers. We are guided by relationships and a transparent, human-first approach, helping you trade with confidence
Our expert services are designed to navigate the complexities of the tea trade , ensuring value and success for our partners
We strategically position your teas at the Mombasa Auction , using expert valuation and market insights to secure the best possible outcomes.
Our food scientists and expert tasters evaluate every sample , providing the critical data that underpins confident bidding.
Leverage our data-driven insights on pricing trends, demand patterns, and seasonal shifts to make informed, competitive decisions
Beyond the auction, we facilitate direct, confidential contracts between producers and buyers for customized, long-term partnerships.
Choose Atlas for our deep industry expertise, extensive networks, and a transparent, human-first approach. We are more than brokers; we are dedicated partners committed to delivering lasting value and success for your business.
Our comprehensive, sample-based process is designed to provide transparency and confidence, no matter your needs
Our process begins with expert tasting. Our food scientists evaluate each sample to determine its unique character and assign a precise market valuation
We forward the evaluated samples to our network of over 200 registered global buyers, allowing them to taste and plan their bidding strategy.
We represent your teas at the fully online Mombasa Auction , using strategic positioning to attract competitive bidding and maximize value.
After a successful sale, we manage all trade documentation and compliance to ensure a smooth, seamless, and efficient final transaction
Discover the standout features of our brokerage services, designed for precise valuation, strategic market positioning, and exceptional trade execution.
Our food scientists conduct organoleptic assessments of each sample, providing detailed tasting reports that form the basis for accurate market valuation.
We leverage real-time market data and quality scores to strategically position your teas in the auction catalogue, attracting the right buyers and maximizing bids.
Our dedicated unit manages the seamless coordination and distribution of thousands of pre-auction samples—the critical data points for every sale
Access comprehensive reports on pricing trends, seasonal shifts, and demand patterns, enabling data-driven decisions in a dynamic global market
We then strategically position your tea at the Mombasa Auction, ensuring it connects with a network of over 200 trusted international buyers ready to bid competitively. Let us be your advocate, turning your hard work into the premium returns it deserves.
Explore our Frequently Asked Questions for quick answers on policies, claims, and coverage, helping you make informed insurance decisions.
Our team's deep, multi-generational expertise in tea production, marketing, and trade is the foundation of our success.
We connect over 50 producers from 5 East African countries with a global network of more than 200 registered buyers.
As licensed brokers, we act as the essential intermediary between tea producers and buyers. We represent producers at the Mombasa Tea Auction, handle quality valuation, manage the sample-based sales process, and provide market intelligence to ensure fair and successful trade.
Only licensed members of the East African Tea Trade Association (EATTA) can sell at the auction. Producers appoint a licensed broker like Atlas to represent their teas, as they cannot sell directly on the platform.
Our team of professional tasters evaluates every sample for its unique character and quality, providing detailed reports for both producers and buyers.
No. We also facilitate private, direct sales contracts between producers and buyers for more customized partnerships.
Yes. We provide our clients with real-time market intelligence on price trends and demand to help them make data-driven decisions.
We take pride in the trust our partners place in us. Through real-life stories and testimonials, hear how our expert brokerage solutions have made a positive impact on their business.
Atlas is more than a broker; they are a true partner. Their expert representation at the auction has consistently secured excellent value for our teas, and their market insights have been invaluable for our growth.
The quality of samples from Atlas is always reliable, and their transparent communication makes the entire buying process seamless. Their diverse catalogue allows us to bid with absolute confidence. They are our go-to partner in Mombasa.
Stay informed with our latest analysis on tea prices, seasonal trends, and expert insights from the heart of the Mombasa Tea Auction.
Introduction The Mombasa Tea Auction is not merely a…
Introduction The Mombasa Tea Auction is not merely a…
I. Executive Summary: A Turning Point for Kenya-Iran Tea…
We represent producers at the Mombasa Tea Auction, handle quality valuation, manage the sample-based sales process, and provide market intelligence.
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Atlas is more than a broker; they are a true partner.