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At Atlas Tea Brokers Ltd, our in-house team of expert tasters and food scientists conducts thorough evaluations of each tea batch we represent. Every sample is assessed for aroma, flavor profile, liquor color, strength, and overall consistency, ensuring that each tea’s unique character is captured and understood. Our detailed tasting reports not only help producers refine their processing techniques but also provide buyers with the insights they need to select teas that meet their specific quality standards. Where needed, we offer on-site assessments at production facilities to support quality control at the source.
Our tasting team includes trained tea tasters and food scientists who conduct structured sensory analysis on every sample. We assess aroma, liquor strength, briskness, color, mouthfeel, and finish to determine market readiness and grade accuracy.
Each tea is accompanied by a comprehensive tasting report that outlines key characteristics, identifies strengths, and flags potential inconsistencies. These reports help producers make informed improvements in future processing cycles.
Our evaluations aren’t just technical, they're also commercial. We align our tasting observations with buyer expectations, helping them select teas that match their brand profiles, blending needs, or packaging specifications.
When required, our experts conduct assessments directly at production sites. This hands-on support enables real-time feedback on withering, fermentation, drying, and sorting stages, ensuring consistent quality right from the source.
Our quality control process blends technical expertise with market insight. Every tea sample is carefully evaluated, recorded, and benchmarked against current market standards. Producers receive clear, structured reports they can act on immediately, while buyers gain confidence in the teas they purchase. With Atlas, quality becomes not just a standard,but a competitive advantage.
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Atlas Tea Brokers Ltd is committed to ensuring that only the best teas reach the market. Our quality assessment service goes beyond routine grading, we capture the true character of each tea and translate it into value for both producers and buyers.
Our experienced tasters assess each sample based on leaf appearance, liquor color, flavor, aroma, and consistency. We prepare detailed tasting notes that help both producers and buyers make informed decisions.
Licensed warehouses draw random, standardized samples from stored lots. These are sealed, labeled, and delivered to us for professional evaluation and distribution to registered buyers.
Each report contains liquor quality, strength, brightness, leaf appearance, and any defects. We also provide a valuation estimate and sale recommendations tailored to the current market.
Yes. We offer actionable feedback to producers to help them refine processing techniques and improve product consistency. For high-potential teas, we may recommend specific positioning strategies.
Samples are packaged and dispatched to registered buyers well ahead of each auction. This allows them to taste the teas in advance and be fully prepared to bid strategically.
We represent producers at the Mombasa Tea Auction, handle quality valuation, manage the sample-based sales process, and provide market intelligence.
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